Est. Mumbai, 2018
cents. was founded by Kavitha Reddy in 2018, after she walked into a boardroom meeting in her first well-fitted blazer — and felt something shift. Not in the room. In herself.
That moment became a mission. She wanted every woman — regardless of her industry, background, or body — to experience that same charged sense of self-possession. Today, cents. dresses lawyers, founders, politicians, creatives, and every woman in between who refuses to be overlooked.
Kavitha Reddy, Founder
Mumbai, 2018
"Clothing is not vanity. It is language. And cents. teaches every woman how to speak — loudly, clearly, without a single word."
— Kavitha Reddy, Founder of cents.
Kavitha Reddy
Founder & Creative Director
Former corporate lawyer turned fashion founder. Kavitha designs every collection as a case for confidence.
Nadia Fernandes
Head of Design
Trained at Parsons, Nadia leads design with an obsession for structure, proportion, and purposeful silhouette.
Shreya Kohli
Head of Fit & Tailoring
With 12 years in bespoke tailoring, Shreya ensures every garment fits the way power feels — exact, precise, certain.
01
Architect's Fit
Every cents. garment is cut to create structure, not constrain it. Shoulders that sit. Waists that define. Hems that fall exactly right.
02
Boardroom to Bar
We design for the 14-hour day. Fabrics that resist creasing. Cuts that move with you. Silhouettes that stay sharp from 8am to midnight.
03
Earned Luxury
No logo. No noise. Just exceptional fabric and construction. The quiet confidence of a woman who doesn't need to announce herself — she commands it.